Battlecards built from your real deals — not Google. A lightweight competitive win system that equips every rep to beat your top rivals with clarity, consistency, and confidence.
Choose the engagement that fits your timeline and current state — both end with sales-ready assets your reps will actually use.
A hands-on build of your first competitive win system: sales-ready battlecards plus a practical operating rhythm to keep them useful long after the engagement ends.
For teams that want to move quickly, start smaller, or create immediate lift before rolling out a broader system. Fixed scope, fixed fee, with a clear upgrade path.
A four-phase process grounded in real deal intelligence — not generic research.
Align on ICP, top competitors, and where competitive pressure shows up in your funnel. No guesswork.
Interviews with founder and key reps, review of recent deals and call recordings, targeted gap research.
Draft battlecards, test against real objections, refine with team feedback, implement the update loop.
Finalize card access and placement, run live enablement sessions, put cards into active deals immediately.
40+ years in B2B marketing and strategy, with 5+ years as a fractional CMO across SaaS and technology companies.
I build battlecards grounded in your actual deals, your buyers' language, and the objections your reps face in the field — not generic competitive intelligence templates.
Deep expertise turning market insight, buyer conversations, and deal-level reality into positioning and enablement assets that teams actually pick up and use.
Every engagement includes a simple, lightweight intel loop so your battlecards remain accurate as your competitive landscape evolves — no heavyweight CI program required.
Ken is a marketing and growth strategist with 15+ years of experience helping B2B SaaS companies accelerate revenue. He has led growth at multiple startups and now advises founders on go-to-market strategy.
Logo strip — Ken's past clients and speaking engagements.
Replace with real client logos and speaking engagement marks when available.
This engagement is purpose-built for a specific stage and situation — not a one-size-fits-all program.
No slides required — just bring a few recent deals. We'll cover:
In a 20–30 minute call, we'll map your competitive landscape and decide on the right first step. No decks, no sales pressure.
Thanks — you'll hear back within one business day to confirm a time. Bring a couple of recent competitive deals and we'll make the most of the 20 minutes.